Visual Identity / Polisförbundet
Art Direction, Visual Identity, Design
Agency: Reform Act

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A new identity and a shared sense of ownership.

After 20 years in the same uniform, it was time for Polisförbundet, the Swedish Police Union, to get a fresh look. But redesigning the identity of a union with highly engaged members meant we couldn't just show up with a shiny new logo and call it a day. Instead, we invited members from different parts of the organisation into the creative process. Through hands-on workshops, we explored ideas, challenged assumptions and made design decisions together.

The result was more than a new visual identity. It was a shared sense of ownership, with members who could proudly explain and stand behind the decisions we'd made together. And as it turned out, bringing everyone along from the start made the whole process a lot more fun. And probably saved us a few rounds of feedback, too.

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